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The iconic cookie that’s been a part of our lives through every stage, from sneaking a bite during study breaks to sharing a pack with friends after class. With its rich chocolate chips and irresistible crunch, it’s not just a treat, but a feeling of nostalgia wrapped in every bite. As we take a fresh spin on this beloved classic, we’re diving into the sweet, awkward, and exciting world of college crushes.

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TOPICALS

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Minimal yet creative

Prominent use of Purple colour

Integrating the cookie seamlessly

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Our visual language across all collaterals:​

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 UPCOMING DVCS

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Though the campaign is not live yet, but just to give an understanding of how I was a part of it. My 2 major responsibilities were: ​

Understanding and curating images for social media and print ads.

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Building a logo unit for the end slate of the DVC.​

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