Rebranding
Forest Essentials
In college, during one of the branding classes I was asked to redesign a brand that resonates with me. The idea projected by Forest Essential's of being organic yet changing with time is something that stood with me. Branding is not just about creating a logo design but much more than that, its forming a system of interactions between their audience.
Forest Essentials is a world where ancient wisdom is infused with modern aesthetics. It brings out the perfect harmony that you reflect not only on the outside but also in the inside. It lives on the motto of every skin has its own story to tell and each of it can be refined in its own way.
This new version of Forest Essentials stands with the idea of modern while keeping its traditional essence alive. It showcases the value of luxury, refreshing, and Ayurveda.
Iterations
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Initial ideation of the logo by taking elements that stood with there brand essence of earthy as well as luxurious. With the sketches of the logo, I created a mood board of things, colours and type that worked well with the brand. Colours like white that showed the purity aspect, black and gold showing the richness and the browns depicting nature.
Iteration 1 -Giving the whole brand a more luxurious look by adding a touch of gold and keeping it minimal but it didn't work out due to the usage of color.
All the illustrations are done on Adobe Illustration while the Application and Adaption plus stationery set mockups were done on Adobe dimension.
What I went ahead with for the final idea.
