Logo Design
How the story of logo designs began in my life?
A chef contacted me and asked if I was willing to make a logo for their brand, "Gulped." Not letting go of the opportunity I said, " sure why not" and that's how my artwork got a new set of clients - companies asking for logo designs.
Logo is not just for the trend of "doing what the rest is" but it helps in building the brand's identity. The audience might not remember the brand by it's name but will always remember it's logo.
Process of making a logo
Any form of design begins with iterations, mostly on paper as it helps me put down my thoughts in a more constructive manner.
First, I think of all the elements that can accompany the brand's identity and whether or not it will add
meaning to it.
Secondly, putting down text in a way that it also becomes a part of the form.
After iterating a little more, I come up with a colour palette for the brand.
Gulped is a brand that's based on showcasing recipes and promoting young chefs. It consists of bright colors to stand out and to stick with the category of food. This logo was further used on their website, their page's logo and the brand's identity.
Gulped
E Bakess
E bakers is a brand that based on bakery by an entrepreneur. It consists of bright and playful colours with a tint of golden to give it a modern, luxury look. This logo was further used as stickers on the boxes, their page's logo and the brand's identity.
Rowan Enterprises
Rowan Enterprises is a distributor of medicines based company that is well known in the market. The colours were picked up from the earlier logo and it was further converted into business cards and letter head.
M Bakes
Merushri Bakes is home-run bakery by a young girl. The colours were chosen on the idea of a being comforting and attractive. It was later on used as stickers for their packaging.
Baba Bakes
Baba Bakes is small startup for a local bread in Goa. The colours were based on the ingredients that go into the bread. It was used as a sticker for packaging as well as for posters.
All the above illustrations are done on Adobe illustrator.