BDW is a two-month long celebration of all things design which is the carrier for the launch of Bengaluru as the World Design Protopolis or WDP. It is a confluence of events that blend emergent technologies, catalytic thinking, vibrant conversations, disruptive collaborations, hybrid aesthetics and diverse design practices. BDW is not just for designers, but a unique space for anyone with a dream to come and converse, collaborate or co-create.
In a pool of learning, the main focus of this project is, “how might we effectively navigate co-creative processes in a wicked learning environment, so that collective outcomes are useful and impactful.” It is about building an image that resonates with the audience.
4 PROPERTIES OF BLR DESIGN WEEK
SANTE
COLLAGE
SHOWCASE
CONFERENCE
1
MANAGEMENT
Bringing out the best in everyone by understanding every individual’s skills and dividing the work accordingly.
Managing time and maintaining deadlines, keeping
a track of our teams progress.
MULTIPLE ROLES | MULTIPLE OUTCOMES
In a Decentralised environment, multiple hats were given to me.
3
PRODUCTION
Putting thoughts to tangible outcomes and understanding what’s practical with the given budget. Sending the right files with cross checking them ten times.
2
ART EDITOR
Filtering out the best content based on the brand language, maintaining consistency across all collaterals. Promising best quality work.
Researching and narrowing down the insights from various established design festivals
Bringing in the lens of management and defining as well as prioritising design briefs, looking at various collaterals, and breaking down the marketing team
based on their skills
PRODUCTION TEAM
The technical side of design
Design is great only if it’s feasible and being in the production team, cost, time and efficiency are three major sectors to take account of.
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Mapping every location and listing down the quantities to build a mark amongst our audience.
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Listing out the MVPS for each property and classifying the collaterals which can mass produced for all the events, and what is unique for each.
Building the program schedule a night before the conference day even thought there were changes at every stage but due to requirements it had to be sent for printout regardless of the mistakes.
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WORKING ON THE SPONSOR DECK
The original sponsor deck was clutter, text heavy and with no direction.
With the new sponsor deck we tried to separate each heading, made it cleaners, used the right colours where needed, gave a clear understanding of what’s happening on the slide and made it more interactive.
AGILE STRATEGIES
Following a collaborative mode of thinking for problems and arranging task could possibly be helpful in maintaining organization forwarding at a good pace.
Agile strategies are design plans that are meant to adapt, evolve, and respond to new information.
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Frameworks were used in different stages to increase efficiency
- SCRUM FRAMEWORK
- EXTREME PROGRAMMING (XP)
- KANBAN
STARFISH AND
SPIDER MODEL
Starfish network. No head. Major organs are replicated throughout each arm. Cut it in half and you get two starfish.
A spider has eight legs and a head; cut off the spider’s head or legs, and its body will die.
HYBRID BRIDGE VERSION
While we have a hierarchy, we also distribute leadership across the formation. Each unit has a commander, and every Soldier, at every level, has a role. The ideology of freedom fuels our all-volunteer force.
Dimensions A3 poster Event - Collage Placing a solid colour - Green for Collage event Extending the logo from edge to edge. Adding a patch of yellow, 30% according to the colour ratio for Collage
Dimensions A3 poster Event - Collage Incorporating the ADI and Srishti Manipal logo Adding kickers and bylines in the margin with few elements related to BDW like the chevrons to place another layer of aesthetics.
Dimensions A3 poster Event - Collage To top it off, The QR Codes for the website and Artitive - an app to see the Augmented Reality experience embedded in our illustration.
Dimensions A3 poster Event - Collage Placing a solid colour - Green for Collage event Extending the logo from edge to edge. Adding a patch of yellow, 30% according to the colour ratio for Collage
All of the new elements in the brand language were implemented in all the collaterals with every part holding a meaning.
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Deconstruction of multiple layers to see how the composition builds up to the final outcome.
BREAKDOWN OF THE LAYOUT
With constant exchange of ideas, information and thoughts, how do you bring in harmony between the two parties?
The main sector of production is the collaterals, specially the MVPS but with such a vast and varied information, how do you make the whole event come together yet represent there distinctive characteristics?
Being in a co-creating space, delivering the same visual language with multiple hands on it with distinctive styles, and still how do you make it look cohesive?
“An art editor is a specialist who is responsible for the decoration of published materials, selection of illustrations and general design, and provides the highest possible quality of polygraphic design. The work of an art editor assumes advanced knowledge of the methods of editing graphic materials, polygraphic technologies, being able to work with graphic processing software, and a number of other skills.”
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As an Art Editor, excellence in quality of work and looking at each detail with a magnifying glass is a must. All the layouts and designs went through my team which was sent for printing after making the necessary changes. Looking at all the elements and seeing if the composition is balanced. The use of tones is done well according to the ratio
Trishi Bansal
(Art Editor)
As the Conference lead and the immediate contact between ADI and The Bridge for conference, there were some decisions and responsibilities that were to be taken.
Building collaterals
Deadlines for print
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Allocating work
On site management
End moment approvals
Last minute requirements
POST BLR DESIGN WEEK
Illustration on Art, Cultural and Heritage of Bangalore for Srishti Institute of Manipal (SMI) calendar which is still in the process of making. These illustration had multiple layers and various stories in a single composition.
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This initiative was taken to continue the idea of Protopolis and remind everyone to value the city of Bangalore. Also the artwork at the bottom can be teared and used a bookmark.
BLR Design Week was a collaborated project.